Facts and figures Facts and figures: organising your content Although you can provide downloadable PDFs of impact reports here, you should present the most relevant, exciting results directly in the post, too. Content tips This is a great opportunity to show off: don’t be shy about celebrating your achievements. Infographics deliver statistics in a direct, engaging way, but remember to make sure any text they use is large enough to be read on mobile devices (and don’t forget to add ‘alternative text’ for screen-readers and search engines when adding the image). Statistics should be: relevant (to supporters and your organisational goals), contextualised (is the number per day, per month or per year?), and impressive (identify the most powerful way to present your numbers). Calls-to-action can lead directly from the facts and figures you present: encourage users to help you have even more impact. To access the links above you will need to be registered on our support site.